![]() "There are lot of conversations in the NBA talking about doing more in NFTs and cryptos," Lowry said. Lowry told CNN Business that many athletes are talking about investing in cryptos, so advertising for it during one of the biggest sports events in the world makes sense. The ad urges investors to not miss out on crypto trading and pokes fun at the number of shots Lowry has missed in his career. Toronto-based crypto trading firm Bitbuy has a Super Bowl ad that only ran in Canada that featured Miami Heat player Kyle Lowry. ![]() The company wouldn't disclose if Brady or any other celebrities would be in its ad, but it is promising to give away bitcoins as part of the promotion. (Brady and his wife, Gisele Bündchen, also own a stake in FT.) To put that into terms many of the big game's advertisers will understand, that's about 160 bitcoin or 2,200 ether.įTX, a crypto exchange that recently raised funding valuing it at $32 billion, has had the now retired seven-time Super Bowl champ Tom Brady appear in its previous spots and will ran an ad during the game. The priciest Super Bowl commercials cost a record $7 million this year, according to NBC. Cryptocurrencies took center stage during the ad breaks of Super Bowl LVI, even as bitcoin prices have tumbled more than 35% from their all-time highs just a few months ago.
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